SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
By ranking higher, more people will find your site when they search for related terms, which will lead to more traffic and more conversions (sales/sign-ups/etc.) for your company.
Benefits of SEO, and why is SEO Important?
The benefits of SEO are vast. Not only can you improve your search engine ranking—which, in turn, increases your revenue—but you can also improve the usability of your site and enhance the overall customer experience.
When you're trying to get your business online, it's probably hard for you to know where to start. You might be asking yourself: "What do I need? What don't I need? How do I make people find me?" Those are all valid questions. We're here to tell you that you need SEO—that's what will help people find you through search engines.
SEO is important because it allows you to:
• Improve your rankings and search engine visibility
• Increase site traffic
• Improve your site's usability and user experience (UX)
• Increase conversions from organic traffic
Search Engine Optimization Ranking Factors
1. Website Page Speed (Including Mobile Page Speed)
2. Domain Age, URL, and Authority
3. Website Load Time
4. Mobile Friendliness
5. SSL Certificate (HTTPS)
How does SEO Work?
When someone has a question, they're likely going to turn to Google or other search engines for an answer. They'll type in their question, and click on a link that takes them to the page that answers their question best. If your website is optimized well and has great content, it will show up as one of those links.
An important part of SEO is making sure that when Google or other search engines look at your website, they understand what it offers and who it's for. The better Google understands what your website's about, the more likely it will be able to recommend it when someone searches for the kind of information they might find on
