SEO is a marketing tactic that involves increasing the visibility of your site in search results. The site appears higher in search results, which means more people will find it when they look for something related to your business.
There are three different types of SEO
On-Page SEO
Off-Page SEO
Technical SEO
On-page SEO
On-page search engine optimization (SEO) refers to the factors that you can control on your own website to rank higher in search results, like meta titles and descriptions and content optimization, with keywords that are relevant to your business and audience, so they can find you more easily in search engines like Google, Bing, and Yahoo!
To enable on-page SEO, you need to:
•Optimize your page titles and meta descriptions
•Improve your keyword strategy
•Write better content with keywords in mind
•Optimize your URLs and internal links
•Optimize your images
Technical SEO
Technical search engine optimization is technical because it involves the setup of your website to make it more visible in search engines (like Google, Bing or Yahoo). It includes things like site speed, XML sitemaps, and schema markup, which makes your website more crawlable by search engines like Google, Bing, or Yahoo!. These tools are the “technical” foundation for better visibility in search engines like Google, Bing, or Yahoo!. But remember: setting up a strong technical foundation doesn't mean you'll automatically rank on page one of Google — or even page 100. To do that, you'll need to focus on creating high-quality content for your audience
Here are three ways to enable technical SEO:
1. Increase site performance by shrinking image sizes, reducing HTTP requests, and compressing files.
2. Make your site mobile-friendly with a responsive design so that Google can find and index it more easily.
3. Use structured data markup to help Google understand what kind of content you have on each page.
Off-page SEO
Off-page SEO is a crucial part of web optimization. It's the process of improving your site's ranking in search engines through links, citations, and mentions—essentially, the practice of promoting your site in other places on the Internet. This isn't just a matter of making sure your website has relevant keywords—it's about ensuring that your site is performing at its best in all the ways that it can to attract visitors and keep them coming back for more.
To enable off-page SEO you need to:
a) Build links
b) Create social signals
c) Build brand awareness
Conclusion:- All three types of SEO can be used together to create an effective strategy that will help make sure your website ranks well in search engines like Google.
