What is Off-Page SEO?
Off-page SEO is the process of building links to your website from other websites.
The more high quality backlinks you have pointing to your site, the better it will perform in search engine results pages (SERPs). That’s because Google uses links as a way to determine a website’s authority. The more backlinks, the more trust and authority you have.
Why Do Off-Page SEO?
Off-page SEO benefits both users and webmasters or companies who want to improve their rankings in SERPs and drive traffic toward their websites. There are several reasons why this may be beneficial:
It helps increase brand awareness by improving search results under specific keywords related to your business, industry or product line. This improves visibility for potential customers who are looking for what you offer online.
It improves user experience by providing relevant content that answers questions they may have about a topic or service offered by your business. For example, if someone searches “how do I fix my broken TV?” then an article that explains the solution, google may consider it is beneficial for the reader. but your article will rank if it has good quality backlinks.
There are many off-page SEO techniques, but most of them have a similar goal: getting links from other websites so that Google sees you as an authority site and ranks your page higher in its results pages (SERPs).
Here are some of the most important off-page SEO techniques that you need to know:
1. Social Media Optimization (SMO)
Social media optimization is the process of increasing traffic to your website by using social media platforms such as Facebook and Google+ to spread the word about your business. By using social media platforms, you can increase the visibility of your business and improve its ranking on search engines. Social media optimization includes various techniques such as posting engaging content on social networks, sharing useful information with followers, getting people involved in discussions and creating backlinks through social bookmarking sites.
2. Forum Posting
Forum posting is another off-page SEO technique that can help you to get backlinks from other websites which have high page ranks. Forums are popular sources of backlinks because they contain high-quality content related to a particular topic or niche in which most people have an interest in reading and sharing their opinions with others through replies or posts. Forum posting is typically done by submitting a post or thread in an established forum with high PR(Page Rank) where your link will be included in the signature area at the end of the post or thread leaving a footprint on another website
3. Infographic Submission
Infographic submission is a great way to build links to your site and increase your domain authority. This is because infographics are highly recommended by Google as they provide valuable information in an easy-to-read format. To get started, look for sites that accept submissions and have a high domain authority.
4. PDF Submission
PDF submission is a process of submitting your PDF files on different online directories like Hubpages etc., where other people can read it and link back to your site or blog. This increases your link popularity index and helps in boosting the SERP rankings of your website/blog.
5. Video Submission
This is similar to PDF submission but with videos instead of PDF files. Video submissions will help you get more traffic from search engines as well as social media sites like YouTube, Vimeo etc., which will eventually lead to increased SERP rankings and traffic for your website/blog
The main advantage of video submissions over infographics is that they're more engaging for readers as well as search engines, which means that they'll get viewed more often and shared more widely on social media.
6. Blog Commenting:
This involves leaving comments on blogs related to your niche. These blogs are mostly run by bloggers who have their own websites and they review products, write articles and post videos related to their niche. If you leave a comment on one of these blogs with a link back to your website, it will help get you some off-page SEO benefits. The more valuable the comment is and the longer that it stays on that blog, the more likely it is that someone will click on it and go over to your site.
7. Social Bookmarking:
Social bookmarking involves submitting links to popular social bookmarking sites such as Medium, Reddit, or StumbleUpon. These sites are particularly useful because they're frequented by people who share similar interests to yours – people who might be interested in what you have to offer too! As well as providing links back to your site, social bookmarking also helps build up your social media presence.
8. Guest blogging
Guest blogging is an excellent way to build links and gain traffic from other websites. If you are a good writer, then you can start writing guest posts on other websites and let these sites link back to your website. However, make sure that you write quality content because if your writing is not up to the mark, people won’t want to read them at all.
9. Image submission
This is a way to get backlinks. The first thing you need to do is to find sites that accept images for submission. The best way is to search for “submit images” and see what comes up. You can also use Google image search to locate sites that allow you to submit your images. Once you know the site where you should be posting your image, make sure that you have the right rights before submitting it there.
